Viento's uniqueness stems from making this crucial distinction. Its starting point is mapping product usage by the customer, and understanding the dynamics of all the stake holders connected with its usage in the learning environment. Embedded in this process lies the ability also to extrapolate the role that the items of furniture really play in the learning process. Its designs allow the products to meaningfully contribute to aspects of learning. The appropriate selection of form of material and the process to be employed to bring it to life can make all the difference. At Viento, this is done after a very careful consideration of costs, sustainability, appropriateness to context, and safety - not only for the people producing and assembling the products but also for those using and caring for them.